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The Friendship Series concept is based on a collection of Group 1,2,3 combination car seats suitable for children from 9-36kg. The series developed based on safety concerns when children became increasingly tiresome of their average car seats and their reluctance to sitting in them and as a result, began moving around. To minimise injuries in the event of accident, we launched the Friendship Series to give children a 'friend' to help keep them happy, safe and entertained whilst riding round in the car.